BUSINESS INTELLIGENCE STRAIGHT FROM YOUR CUSTOMERS

Get to know your customers with forms that convert

Collect customer journey data to understand the "why" behind the purchase.

Get Started for Free

Formtoro helps you
understand why customers convert

FORMS, POPUPS, SURVEYS, AND QUIZZES

Get up to 38x more data

When your forms ask about the customer journey beyond just an email or phone number. Engage users with branched logic, easy to answer questions, and appropriate follow-ups.

Sign up

CUSTOMER INTELLIGENCE AND INSIGHTS

Enrich every signup to understand what makes your customers tick

What your customers are interested in, what matters to them, why they are seeking a change, and when they are looking to purchase.

Sign up

CONTEXTUAL DATA TIED TO BUSINESS GOALS

Connect data to revenue, orders, down to the traffic source

Understand how the answers your customers provide impact their likelihood to convert, revenue created, and number of new customers getting product in hand. All mapped down to the UTM.

Sign up

"We've grown our DTC Underwear business from $11k a year to $6m+ using Formtoro for customer data collection with just two people, this kind of insight would have taken complete teams of analysts. It completely changed our product development and marketing strategy."

Alex Bortoluzzi, CEO at Krakatoa Underwear

Frictionless Forms™ that create
a superior experience

Designed to lead

Auto-redirects on dismiss actions to take people to the appropriate form endings to ensure they stay on your website and purchase.

Optimized for conversion

Auto-applying coupon codes directly to carts behind the scenes. In testing, this small change lead to a 20% or more increase in subscription to conversion across multiple brands.

Go deeper with data

Conditional logic mapping that is as complex or as simple as you need to go deeper with every visitor to gain a more complete understanding of their unique journey.

Connect with the tools
you already rely on

Google - Elements Webflow Library - BRIX Templates

See full list below. Don't see something you need contact us.

Why Formtoro?

92%

of visitors that enter an email provide answers to all questions asked

20%

increase in revenue driven with automatic coupon codes and dismiss rerouting

100%

chance your not currently combining data collection with core business metrics

What we offer

Products

We cover the full suite of zero party data collection tools. From popups to quizzes to post purchase surveys collecting data happens all in one platform.

See our demo store
  • Popup Forms

  • Quizzes

  • Embeds

Training

Complete step-by-step instructions on how to setup everything from coupon codes, questions, data collection, how to analyze the data, and how to apply the data.

Complete step-by-step
  • Built in optimized templates

  • Best practices automatic

  • Full step-by-step instructions

  • Internal tools to help you get the most out of your data

Features

Powerful features built in with both the customer and the brand in mind. From testing multiple versions, targeting by event behavior, and syncing all data to your integrated platforms.

See our demo page
  • Build multi-step popups for data collection

  • Collect emails, phone numbers, and data

  • Sync opt-ins and data to Klaviyo for segmentation

  • Advanced logic mapping

  • Fully customizable look and feel

  • Include unique coupon codes for attribution tracking

  • Auto-add coupon codes to cart

  • Close button logic mapping

  • A/B/C testing for popups

  • Templated targeting

  • Easy form duplication complete with automatic mapping to Klaviyo

Reporting

Context to go with your data collection. Analyze all data by answer count, revenue, order count, and conversion rate. See your subscription data across form, source, campaign, ad set, or individual ad.

See our demo page
  • Data reporting by answer count, revenue, order count, and conversion rate

  • KPI tracking across all major KPIs

  • Analyze orders by first time, repeat, conversion rate, and AOV all broken down

  • Break down subscription to conversion rate and other data by source, form, or utm

  • See full rolling 90 day revenue comparisons

  • Inventory sell through view

  • Advanced targeting including Shopify events

  • A/B/C testing for popups

Integrations

We currently support the following integrations to help you make the most of your data collection.

Contact us
  • Shopify

  • Klaviyo

  • Sendlane

  • Postscript

  • Beehiiv

  • Kit

  • Drip

  • Listrak

  • Attentive

  • Voyage

  • Zapier

  • Facebook Ads

  • Google Ads