Audience Matters

With a large enough audience, you can move markets.

The largest consumer brands over the past few years all have something in common.

They have been created with celebrities with built in large audiences. The smartest celebrities have built complementary businesses around all the functions needed to create a lasting brand.

Ryan Reynolds, LeBron James, and Dwayne "The Rock" Johnson all own marketing agencies and production companies.

They also have a portfolio of businesses in the consumer space.

This strategy works because they are able to run the business profitably while also using the insights gained to provide their own businesses with an competitive advantage. It's genius.

Some of the most successful ecommerce companies have been spun out of ad agencies as well.

The more successful brands though have started as YouTube Channels.

The Creator Economy
A lot of talk as of late has been about the future of the creator economy.

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